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  • Writer's pictureNiki Red


Andy Roy is, in many ways, the prototypical skateboarder. A tatted hell-raiser born and raised in NorCal, his approach to skateboarding—and life—has always been gloves-off, full-throttle, and fuck-you. Bystanders beware.

Growing up skating in Santa Cruz, California, Roy professionally repped the town's local manufacturers, first with Santa Cruz Skateboards and then Consolidated (with a stint on Christian Hosoi's Focus between the two). By his early 20s, he'd escaped to San Francisco and was granted tenure with Anti-Hero Skateboards for his full-tilt, ATV efforts. Once on a team with dark artists like John Cardiel, Julien Stranger, Sean Young, Tony Trujillo, and Bob Burnquist, Roy became legendary for consuming all SF had to offer. He was a known force at local skate haunts like Jake's Widow Maker, Jim's Ramp, the Berkley tennis courts, and, of course, a little bit of the hills and streets San Francisco . Niki Red will be manufacturing guest model wheels and deck later this summer.

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